A systemic and methodological approach has its own benefits. With this in mind, CSP Group built and consolidated its exclusive systems and proprietary tools that can be replicated and applied for different projects, markets, audiences, interests and sectors in a consistent and reliable manner.

 

The proprietary systems consolidated and made available by CSP Group are:

The SIM – System for Integrated Sponsorship Marketing is composed of a set of actions and strategies of communication and marketing of integrated sponsorship, aiming at the promotion of products, services and brands of a sponsor,   through the exploration of the potential of an asset to be sponsored, seeking the conquest, maintenance and loyalty of current and future customers, as well as the strengthening of its institutional and market positioning.

The SIM System mainly emphasizes the potentiation and capitalization of ROI (return on investment and involvement) of resources destined to sponsorship marketing actions, creatively expanding the forms of return and components of the sponsor's strategic interest network, optimizing and generating synergy of results, these being institutional, cultural, commercial, socio-environmental or fiscal.

Therefore, SIM System necessarily reaches all spectrums of sponsorship marketing such as:

è Selection of sponsorships

è Valuation of sponsorships

è Activation of sponsorships

è Benchmarking for sponsorship performance

è Sponsorship management

è Sponsorship negotiation